Perreault, William D.
Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy. - 15th ed. - McGraw-Hill/Irwin 2005.
12510
Includes CD-ROM.
Marketing.
HF5415 / Per.
Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy. - 15th ed. - McGraw-Hill/Irwin 2005.
12510
Includes CD-ROM.
Marketing.
HF5415 / Per.