Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy.

By: Perreault, William DContributor(s): McCarthy, E. JeromePublication details: McGraw-Hill/Irwin 2005Edition: 15th edSubject(s): MarketingLOC classification: HF5415 | Per.Summary: Includes CD-ROM.
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HF5415 Per. (Browse shelf (Opens below)) Available H004633

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Includes CD-ROM.

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