Kumar, Nirmalya.
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar. - Harvard Business School Press 2004.
12594
Marketing.
Strategic planning.
HF5415 / Kum.
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar. - Harvard Business School Press 2004.
12594
Marketing.
Strategic planning.
HF5415 / Kum.