Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar.
Publication details: Harvard Business School Press 2004Subject(s): Marketing | Strategic planningLOC classification: HF5415 | Kum.| Item type | Current library | Call number | Status | Date due | Barcode |
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ELM LIBRARY (ELM) New Materials Shelf | HF5415 Kum. (Browse shelf (Opens below)) | Available | H004553 | |
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HELP UNIVERSITY (HU) New Materials Shelf | HF5415 Kum. (Browse shelf (Opens below)) | Available | H013353 |
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