Lal, Rajiv.
Marketing management : text and cases / Rajiv Lal, John A. Quelch and V. Kasturi Rangan. - McGraw-Hill 2005.
12629
Marketing - Management.
Marketing - Management - Case studies.
HF5415.13 / Lal.
Marketing management : text and cases / Rajiv Lal, John A. Quelch and V. Kasturi Rangan. - McGraw-Hill 2005.
12629
Marketing - Management.
Marketing - Management - Case studies.
HF5415.13 / Lal.