Kim, W. Chan.
Blue ocean strategy : how to create uncontested market space the competition irrelevant / W. Chan Kim, Renee Mauborgne. - Harvard Business School Press 2005.
12734
New products.
Market segmentation.
HF5415.153 / Kim.
Blue ocean strategy : how to create uncontested market space the competition irrelevant / W. Chan Kim, Renee Mauborgne. - Harvard Business School Press 2005.
12734
New products.
Market segmentation.
HF5415.153 / Kim.