Blue ocean strategy : how to create uncontested market space the competition irrelevant / W. Chan Kim, Renee Mauborgne.

By: Kim, W. ChanContributor(s): Mauborgne, ReneePublication details: Harvard Business School Press 2005Subject(s): New products | Market segmentationLOC classification: HF5415.153 | Kim.
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HF5415.153 Kim. (Browse shelf (Opens below)) Available H007449

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