Lovelock, Christopher.
Services marketing : an Asia-Pacific and Australian perspective / Christopher Lovelock, Paul Patterson, Rhett Walker. - 3rd ed. - Pearson/Prentice Hall 2004.
13236
Service industries - Australia - Marketing.
Service industries - New Zealand - Marketing.
Customer services - Australia - Marketing.
Customer services - New Zealand - Marketing.
HD9980.5 / Lov.
Services marketing : an Asia-Pacific and Australian perspective / Christopher Lovelock, Paul Patterson, Rhett Walker. - 3rd ed. - Pearson/Prentice Hall 2004.
13236
Service industries - Australia - Marketing.
Service industries - New Zealand - Marketing.
Customer services - Australia - Marketing.
Customer services - New Zealand - Marketing.
HD9980.5 / Lov.