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Anholt, Simon.

Brand new justice : how branding places and products can help the developing world / Simon Anholt. - Rev edition - Elsevier Butterworth Heinemann 2005

13498

Subjects--Topical Terms:
Tourist trade - Marketing.
Brand name products - Management.
Brand name products - Marketing.
Developing countries - Tourist trade - Marketing.

LC Class. No.: HD69 / B7Anh.

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