Brand new justice : how branding places and products can help the developing world / Simon Anholt.

By: Anholt, SimonPublication details: Elsevier Butterworth Heinemann 2005Edition: Rev editionSubject(s): Tourist trade - Marketing | Brand name products - Management | Brand name products - Marketing | Developing countries - Tourist trade - MarketingLOC classification: HD69 | B7Anh.
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HD69 B7Anh. (Browse shelf (Opens below)) Available H001183

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