Shimp, Terence A.
Integrated marketing communications in advertising and promotion / Terence A. Shimp - 7th ed. - Thomson / South-Western 2007
14821
Communication in marketing
Sales promotion
HF5823 / Shi
Integrated marketing communications in advertising and promotion / Terence A. Shimp - 7th ed. - Thomson / South-Western 2007
14821
Communication in marketing
Sales promotion
HF5823 / Shi