Creating powerful brands / (Record no. 18522)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00554 a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607213007.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD |
| Item number | 69 |
| -- | B7Dec |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781856178495 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | de Chernatony, Leslie |
| 245 ## - TITLE STATEMENT | |
| Title | Creating powerful brands / |
| Statement of responsibility, etc. | Leslie de Chernatony, Malcolm McDonald and Elaine Wallace |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2013 |
| 501 ## - WITH NOTE | |
| With note | 23775 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wallace, Elaine |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HD 69 B7Dec |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date received | Total Checkouts | Full call number | Barcode | Date last transaction | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 29.03.2014 | HD 69 B7Dec | H020957 | 29.03.2014 | 07.06.2023 | Open Book Shelf |