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(The) consumer mind : brand perception and the implication for marketers / (Record no. 19453)

000 -LEADER
fixed length control field	00554 a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607213406.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF
Item number	5415.32
--	Mar
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749465704
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Martinez, Pepe
245 ## - TITLE STATEMENT
Title	(The) consumer mind : brand perception and the implication for marketers /
Statement of responsibility, etc.	Pepe Martinez
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Kogan Page
Date of publication, distribution, etc.	2012
501 ## - WITH NOTE
With note	24718
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumers - Psychology
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Neuromarketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing - Psychological aspects
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF 5415.32 Mar
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2015-03-17

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					HELP ACADEMY (HA)	HELP ACADEMY (HA)	New Materials Shelf	17.03.2015		HF 5415.32 Mar	H021917		07.06.2023	Open Book Shelf