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Asian brand strategy : building and sustaining strong global brands in Asia / (Record no. 21997)

000 -LEADER
fixed length control field	00578 a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607214838.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD
Item number	69
--	B7Rol
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition	Inv-2018-04-17
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781137359162
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Roll, Martin
245 ## - TITLE STATEMENT
Title	Asian brand strategy : building and sustaining strong global brands in Asia /
Statement of responsibility, etc.	Martin Roll
250 ## - EDITION STATEMENT
Edition statement	2nd. rev. and updated
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Palgrave Macmillan
Date of publication, distribution, etc.	2015
501 ## - WITH NOTE
With note	27291
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products - Asia - Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products - Asia - Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HD 69 B7Rol
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2018-04-25

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					ELM LIBRARY (ELM)	ELM LIBRARY (ELM)	New Materials Shelf	25.04.2018	Inv-2018-04-17		HD 69 B7Rol	H025000		07.06.2023	Open Book Shelf