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Advertising media planning : a brand management approach / (Record no. 22660)

000 -LEADER
fixed length control field	00664 a2200229 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607215116.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF
Item number	5826.5
--	Kel
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition	Rec-2019-07-15
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780765640901
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kelley, Larry D.
245 ## - TITLE STATEMENT
Title	Advertising media planning : a brand management approach /
Statement of responsibility, etc.	Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Routledge
Date of publication, distribution, etc.	2015
501 ## - WITH NOTE
With note	27972
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising media planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Jugenheimer, Donald W.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Sheehan, Kim Bartel
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF 5826.5 Kel
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2019-07-22

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	15.07.2019	Rec-2019-07-15		HF 5826.5 Kel	H025544		07.06.2023	Open Book Shelf