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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan

By: Kelley, Larry DContributor(s): Jugenheimer, Donald W | Sheehan, Kim BartelPublication details: Routledge 2015Edition: 4th edISBN: 9780765640901Subject(s): Marketing | Advertising media planning | Brand name productsLOC classification: HF | 5826.5

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF 5826.5 Kel (Browse shelf (Opens below))	Available		H025544

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