Social marketing in action : cases from around the world / (Record no. 23036)
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000 -LEADER | |
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fixed length control field | 00957 a2200277 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | HUL |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240214130427.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 240214b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9783030130206 |
037 ## - SOURCE OF ACQUISITION | |
Source of stock number/acquisition | Gift |
040 ## - CATALOGING SOURCE | |
Transcribing agency | LOC |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF |
Item number | 5414 |
245 ## - TITLE STATEMENT | |
Title | Social marketing in action : cases from around the world / |
Statement of responsibility, etc. | Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil, editors |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Springer |
Date of publication, distribution, etc. | 2019 |
501 ## - WITH NOTE | |
With note | 28362 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | http://library.help.edu.my/ |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Management - Study and teaching |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Market research |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Motivation research (Marketing) |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Basil, Debra Z. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Diaz-Menese, Gonzalo |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Basil, Michael D. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Springer (Obtain eBook from Library counter) |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://helpliveedu.sharepoint.com/:f:/s/LibraryRepository/EpcINctSUAFLtDJZwLeHHTEBw2oSNd-aYg9rNB30TMyHhQ?e=vUhLi0">https://helpliveedu.sharepoint.com/:f:/s/LibraryRepository/EpcINctSUAFLtDJZwLeHHTEBw2oSNd-aYg9rNB30TMyHhQ?e=vUhLi0</a> |
Link text | HELP eBooks Repository |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | eBooks |
Source of classification or shelving scheme | |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Date last seen | 2020-05-02 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last checked out | Price effective from | Koha item type |
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HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 02.05.2020 | Gift | HF 5414 Soc | EB000267 | 07.06.2023 | eBooks |