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Social marketing in action : cases from around the world / Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil, editors

Contributor(s): Basil, Debra Z | Diaz-Menese, Gonzalo | Basil, Michael D | Springer (Obtain eBook from Library counter)Publication details: Springer 2019ISBN: 9783030130206Subject(s): Management - Study and teaching | Market research | Motivation research (Marketing)LOC classification: HF | 5414Online resources: HELP eBooks Repository Summary: http://library.help.edu.my/

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Item type	Current library	Call number	Status	Date due	Barcode
eBooks	HELP UNIVERSITY (HU) New Materials Shelf	HF 5414 Soc (Browse shelf (Opens below))	Available		EB000267

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