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Strategic marketing / (Record no. 6987)

000 -LEADER
fixed length control field	00520 a2200181 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607143046.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.135
Item number	Cra.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Cravens, David W.
245 ## - TITLE STATEMENT
Title	Strategic marketing /
Statement of responsibility, etc.	David W. Cravens, Nigel F. Piercy.
250 ## - EDITION STATEMENT
Edition statement	7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	McGraw-Hill/Irwin
Date of publication, distribution, etc.	2003.
501 ## - WITH NOTE
With note	11660
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing - Decision making.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing - Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing - Management - Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Piercy, Nigel F.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF5415.135 Cra.
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2007-07-19
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2007-07-19

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	20.08.2007		HF5415.135 Cra.	H007421		07.06.2023	Open Book Shelf
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	20.08.2007		HF5415.135 Cra.	H007422		07.06.2023	Open Book Shelf