Brand failures : the truth about the 100 biggest branding mistakes of all time / (Record no. 7101)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00447 a2200157 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607143113.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 |
| Item number | B7Hai. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Haig, Matt. |
| 245 ## - TITLE STATEMENT | |
| Title | Brand failures : the truth about the 100 biggest branding mistakes of all time / |
| Statement of responsibility, etc. | Matt Haig. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2003. |
| 501 ## - WITH NOTE | |
| With note | 11800 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products - Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand loyalty. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand choice. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HD69 B7Hai. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2007-07-19 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 20.08.2007 | HD69 B7Hai. | H001187 | 07.06.2023 | Open Book Shelf |