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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

By: Haig, MattPublication details: Kogan Page 2003Subject(s): Brand name products - Marketing | Brand loyalty | Brand choiceLOC classification: HD69 | B7Hai.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HD69 B7Hai. (Browse shelf (Opens below))	Available		H001187

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