Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine
Publication details: Harvard Business School Press 2007Subject(s): Product management | Consumer behavior | Consumers' preferencesLOC classification: HF5415.15 | Gil| Item type | Current library | Call number | Status | Date due | Barcode |
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HELP UNIVERSITY (HU) New Materials Shelf | HF5415.15 Gil (Browse shelf (Opens below)) | Available | H012205 |
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