HELP Learning Resource Centre catalog › Details for: Strategic brand management : building, measuring, and managing brand equity /

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

By: Keller, Kevin LanePublication details: Pearson/Prentice Hall 2008Edition: 3rd edSubject(s): Brand name products - ManagementLOC classification: HD69 | B7Kel

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Item type	Current library	Call number	Status	Barcode
Open Book Shelf	FOUNDERS LIBRARY (S2) New Materials Shelf	HD69 B7Kel (Browse shelf (Opens below))	Available	H012526
Open Book Shelf	HELP ACADEMY (HA) New Materials Shelf	HD69 B7Kel (Browse shelf (Opens below))	Available	H013707
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HD69 B7Kel (Browse shelf (Opens below))	Available	H012524
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HD69 B7Kel (Browse shelf (Opens below))	Available	H012525

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Previous	HD69 B7Hai. Brand failures : the truth about the 100 biggest branding mistakes of all time /	HD69 B7Hea What is branding? /	HD69 B7Hol. How brands become icons : the principles of cultural branding /	HD69 B7Kel Strategic brand management : building, measuring, and managing brand equity /	HD69 B7Kel Strategic brand management : building, measuring, and managing brand equity /	HD69 B7Kel Best practice cases in branding : lessons from the world's strongest brands /	HD 69 B7Kel Strategic brand management : building, measuring, and managing brand equity /	Next

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