Brand rejuvenation : how to protect, strengthen and add value to your brand to prevent it from ageing / Jean-Marc Lehu
Publication details: Kogan Page 2006Subject(s): Product management | Product life cycle | Branding (Marketing) - ManagementLOC classification: HF5415.15 | Leh| Item type | Current library | Call number | Status | Date due | Barcode |
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HELP UNIVERSITY (HU) New Materials Shelf | HF5415.15 Leh (Browse shelf (Opens below)) | Available | H012559 |
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| HF5415.15 Ell Strategic brand management / | HF5415.15 Gil Authenticity : what consumers really want / | HF 5415.15 Law Product management for dummies / | HF5415.15 Leh Brand rejuvenation : how to protect, strengthen and add value to your brand to prevent it from ageing / | HF5415.153 Cla. Managing new product and process development : text and cases / | HF5415.153 Cra. New products management / | HF5415.153 Cra. New products management / |
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