Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins
Publication details: McGraw-Hill 2006Edition: Enhanced 4th edSubject(s): Consumer behavior - Australia | Consumer behavior - Australia - Case studies | Consumer behavior - New Zealand | Market surveys - Australia | Market surveys - Australia - Case studies | Market surveys - New ZealandLOC classification: HF5415.32 | Nea| Item type | Current library | Call number | Status | Date due | Barcode |
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| HF 5415.32 Jan Consumption matters : a psychological perspective / | HF5415.32 Kar Consumer behavior : science and practice / | HF5415.32 Lak Consumer behavior for dummies / | HF5415.32 Nea Consumer behaviour : implications for marketing strategy / | HF 5415.32 Neu (The) brand flip : why customers now run companies - and how to profit from it : a whiteboard overview / | HF5415.32 Sch Consumer behavior / | HF 5415.32 Sch Consumer behavior / |
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