Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold

By: Arens, William FContributor(s): Schaefer, David H | Weigold, MichaelPublication details: McGraw-Hill/Irwin 2009Edition: 2nd edSubject(s): AdvertisingLOC classification: HF5821 | Are
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