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Your search returned 69 results.

1.
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Introduction to advertising & promotion : an intregrated marketing communications perspective / George E. Belch, Michael Belch.

by Belch, George E | Belch, Michael A.

Edition: 2nd ed.Publication details: Irwin 1993Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1).

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2.
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Bottom-up marketing / by Al Ries and Jack Trout.

by Ries, Al | Trout, Jack.

Publication details: McGraw-Hill 1989Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Rie. (1), ELM LIBRARY (ELM)Call number: HF5415 Rie. (1).

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3.
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Introduction to advertising & promotion : an integerated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 3rd ed.Publication details: Irwin 1995Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1), ELM LIBRARY (ELM)Call number: HF5823 Bel. (1).

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4.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 4th ed.Publication details: Irwin/McGraw-Hill 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1). Damaged (1).

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5.
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Promotional strategy : managing the market communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R.; Kinnear, Thomas C.

Edition: 8th ed.Publication details: Irwin/McGraw-Hill 1994Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Eng. (2).

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6.
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Advertising communications and promotion management / John R. Rossiter, Larry Percy.

by Rossiter, John R | Percy, Larry.

Edition: 2nd ed.Publication details: Irwin/McGraw-Hill 1996Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Ros. (1), HELP UNIVERSITY (HU)Call number: HF5821 Ros. (1). Damaged (1).

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7.
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Basic advertising / Donald W. Jugenheimer, Gordon E. White.

by Jugenheimer, Donald W | White, Gordon E.

Publication details: South-Western 1991Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5821 Jug. (1).

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8.
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Advertising promotion and Supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 5th ed.Publication details: Dryden Press 2000Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Shi. (2).

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9.
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Advertising / Thomas C. O'Guinn, Chris Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T.; Seminik, Richard J.

Edition: 2nd ed.Publication details: South-Western College Publishing 2000Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Ogu. (1).

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11.
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Advertising and sales promotion strategy / Gerard J. Tellis.

by Tellis, Gerard J.

Publication details: Addison-Wesley 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Tel. (1).

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12.
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Contemporary advertising / William F. Arens.

by Arens, William F.

Edition: 8th ed.Publication details: McGraw-Hill/Irwin 2002Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5821 Are. (2).

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13.
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Advertising and prmotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Publication details: McGraw-Hill/Irwin 2004Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Bel. (2), HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1).

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14.
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Klepper's advertising procedure / J. Thomas Russell, W. Ronald Lane.

by Russell, J. Thomas | Lane, W. Ronald.

Edition: 15th ed.Publication details: Prentice Hall International 2002Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Rus. (2). Damaged (1).

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15.
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Contemporary advertising / William F. Arens.

by Arens, William F.

Edition: 9th ed.Publication details: McGraw-Hill/Irwin 2004Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5821 Are. (3).

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16.
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How to advertise : what works, what doesnt - and why / Kenneth Roman and Jane Maas with Martin Nisenholtz.

by Roman, Kenneth | Maas, Jane; Nisenholtz, Martin.

Edition: 3rd ed.Publication details: Kogan Page 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Rom. (1).

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17.
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris J.; Semenik, Richard J.

Edition: 3rd ed.Publication details: South-Western 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5821 Ogu. (1).

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18.
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Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.

by Wells, William | Burnett, John; Moriarty, Sandra.

Edition: 6th ed.Publication details: Prentice Hall 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5821 Wel. (1).

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19.
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Wordcraft : the art of turning little words into big business / Alex Frankel.

by Frankel, Alex.

Publication details: Crown Publishers 2004Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF6161 B4Fra. (1).

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20.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 7th ed.Publication details: McGraw-Hill/Irwin 2007Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (2).

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