Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich

By: Shoemaker, StoweContributor(s): Lewis, Robert C | Yesawich, Peter CPublication details: Pearson/Prentice Hall 2007Edition: 4th edSubject(s): Hospitality industry - MarketingLOC classification: TX911.3 | M3Sho
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