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Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller

By: Keller, Kevin LanePublication details: Pearson/Prentice Hall 2008Subject(s): Brand name products - Case studiesLOC classification: HD69 | B7Kel

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HD69 B7Kel (Browse shelf (Opens below))	Available		H013480
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HD69 B7Kel (Browse shelf (Opens below))	Available		H013481

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Previous	HD69 B7Kap (The) new strategic brand management : creating and sustaining brand equity long term /	HD69 B7Kel Kellogg on branding : the marketing faculty of the Kellogg School of Management /	HD69 B7Kel (The) breakaway brand : how great brands stand out /	HD69 B7Kel Best practice cases in branding : lessons from the world's strongest brands /	HD 69 B7Kel Strategic brand management : building, measuring, and managing brand equity /	HD 69 B7Kel Strategic brand management : building, measuring, and managing brand equity /	HD 69 B7Kel Strategic brand management : building, measuring, and managing brand equity /	Next

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