Spanning silos : the new CMO imperative / David A. Aaker
Publication details: Harvard Business School Press 2008Subject(s): Marketing - ManagementLOC classification: HF5415.13 | Aak| Item type | Current library | Call number | Status | Date due | Barcode |
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ELM LIBRARY (ELM) New Materials Shelf | HF5415.13 Aak (Browse shelf (Opens below)) | Available | H013743 |
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| HF5415.13 Str. Strategic marketing cases for 21st century Asia / | HF5415.13 Win. Marketing management / | HF5415.13 Win. Marketing management / | HF5415.13 Aak Spanning silos : the new CMO imperative / | HF5415.13 Aak Strategic market management : global perspectives / | HF 5415.13 Cac Entrepreneurial marketing for SMEs / | HF5415.13 Doy Value-based marketing : marketing strategies for corporate growth and shareholder value / |
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