Why customers really buy : uncovering the emotional triggers that drive sales / by Linda Goodman and Michelle Helin
Publication details: Career Press 2009Subject(s): Customer behavior | Marketing - Psychological aspectsLOC classification: HF5415.32 | Goo| Item type | Current library | Call number | Status | Date due | Barcode |
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ELM LIBRARY (ELM) New Materials Shelf | HF5415.32 Goo (Browse shelf (Opens below)) | Available | H014153 |
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| HF5415.32 Eva Consumer behaviour / | HF5415.32 Eva Consumer behaviour / | HF 5415.32 Fis (The) power of customer misbehavior : driven growth and innovation by learning from your customers / | HF5415.32 Goo Why customers really buy : uncovering the emotional triggers that drive sales / | HF5415.32 Hoy Consumer behavior / | HF5415.32 Jan Consumer psychology / | HF 5415.32 Jan Consumption matters : a psychological perspective / |
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