Effective marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico

By: Zikmund, William GContributor(s): d'Amico, MichaelPublication details: South-Western Thomson Learning 2002Edition: 3rd edSubject(s): Marketing | Consumer behavior | Export marketingLOC classification: HF5415 | Zik
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