Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin
Publication details: J. Wiley 2010Subject(s): Marketing - ManagementLOC classification: HF5415.13 | AakItem type | Current library | Call number | Status | Date due | Barcode |
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ELM LIBRARY (ELM) New Materials Shelf | HF5415.13 Aak (Browse shelf (Opens below)) | Available | H017343 | |
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HELP ACADEMY (HA) New Materials Shelf | HF5415.13 Aak (Browse shelf (Opens below)) | Available | H017752 | |
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HELP UNIVERSITY (HU) New Materials Shelf | HF5415.13 Aak (Browse shelf (Opens below)) | Available | H017753 |
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HF5415.13 Win. Marketing management / | HF5415.13 Win. Marketing management / | HF5415.13 Aak Spanning silos : the new CMO imperative / | HF5415.13 Aak Strategic market management : global perspectives / | HF 5415.13 Cac Entrepreneurial marketing for SMEs / | HF5415.13 Doy Value-based marketing : marketing strategies for corporate growth and shareholder value / | HF 5415.13 Har HBR's 10 must reads on strategic marketing |
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