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Marketing management strategies / O. C. Ferrell, Michael D. Hartline

By: Ferrell, O. CContributor(s): Hartline, Michael DPublication details: South-Western Cengage Learning 2011Edition: 5th edSubject(s): Marketing - Management | Strategic planningLOC classification: HF5415.13 | Fer

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.13 Fer (Browse shelf (Opens below))	Available		H017439

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Previous	HF 5415.13 Cal Breakthrough marketing plans : how to stop wasting time and start driving growth /	HF 5415.13 Cra Marketing for entrepreneurs : concepts and applications for new ventures /	HF5415.13 Day Peripheral vision : detecting the weak signals that will make or break your company /	HF5415.13 Fer Marketing management strategies /	HF 5415.13 Har HBR's 10 must reads on strategic marketing	HF 5415.13 Hil Marketing strategy : the thinking involved /	HF 5415.13 Hil Marketing strategy : the thinking involved /	Next

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