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Developing new products and services : learning differentiation, and innovation / G. Lawrence Sanders, with contributions by Ron Huefner

By: Sanders, G. LawrenceContributor(s): Huefner, RonPublication details: Business Expert Press 2011Subject(s): New products | Product differentiation | Developing new product servicesLOC classification: HF5415.153 | San

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF5415.153 San (Browse shelf (Opens below))	Available		H018992

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Previous	HF 5415.153 Kim Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	HF 5415.153 Nij Entrepreneurial marketing : an effectual approach /	HF 5415.153 Nij Entrepreneurial marketing : an effectual approach /	HF5415.153 San Developing new products and services : learning differentiation, and innovation /	HF 5415.153 Tel Unrelenting innovation : how to build a culture for market dominance /	HF5415.153 Tho New product development : managing and forecasting for strategic success /	HF5415.153 Wol Grow from within : mastering corporate entrepreneurship and innovation /	Next

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