Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith

By: Dahlen, MicaelContributor(s): Lange, Fredrik | Smith, TerryPublication details: J. Wiley 2010Subject(s): Communication in marketing | Branding (Marketing)LOC classification: HF5415.123 | Dah
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HF5415.123 Dah (Browse shelf (Opens below)) Available H019075
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HF5415.123 Dah (Browse shelf (Opens below)) Available H019074

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