HELP Learning Resource Centre catalog › Details for: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

Normal view MARC view ISBD view

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer, Kelly L. Haws

Contributor(s): Bearden, William O | Netemeyer, Richard G | Haws, Kelly LPublication details: Sage Publications 2011Edition: 3rd edISBN: 9781412980180Subject(s): Marketing research | Consumer behavior - ResearchLOC classification: HF | 5415.3

Average rating: 0.0 (0 votes)

Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF 5415.3 Han (Browse shelf (Opens below))	Available		H020155

22791

There are no comments on this title.

to post a comment.

Back to results