Contagious : why things catch on / Jonah Berger
Publication details: Simon & Schuster 2013ISBN: 9781451686579Subject(s): New products | Consumer behavior | Popularity - Economic aspectsLOC classification: HF | 5415.153| Item type | Current library | Call number | Status | Date due | Barcode |
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ELM LIBRARY (ELM) New Materials Shelf | HF 5415.153 Ber (Browse shelf (Opens below)) | Available | H020629 |
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| HF5415.153 Whe. Revolutionizing product development : quantum leaps in speed, efficiency, and quality / | HF 5415.153 Ant (The) first mile : a launch manual for getting great ideas into the market / | HF 5415.153 Ant (The) first mile : a launch manual for getting great ideas into the market / | HF 5415.153 Ber Contagious : why things catch on / | HF 5415.153 Coo Winning at new products : accelerating the process from idea to launch / | HF5415.153 Cra New products management / | HF5415.153 Cra New products management / |
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