Gender, culture, and consumer behavior / edited by Cele C. Otnes, Linda Tuncay Zayer

Contributor(s): Otnes, Cele | Tuncay-Zayer, LindaPublication details: Routledge 2012ISBN: 9781848729469Subject(s): Consumer behavior | Consumer behavior - Cross-cultural studies | Consumption (Economics) - Social aspectsLOC classification: HF | 5415.32
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