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Marketing in context : setting the scene / Chris Hackley

By: Hackley, ChrisPublication details: Palgrave Macmillan 2013ISBN: 9781137297105Subject(s): Branding (Marketing) | Consumer behaviorLOC classification: HF | 5415.1255

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Item type	Current library	Call number	Status	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF 5415.1255 Hac (Browse shelf (Opens below))	Available	H021193
Open Book Shelf	HELP ACADEMY (HA) New Materials Shelf	HF 5415.1255 Hac (Browse shelf (Opens below))	Available	H021333
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF 5415.1255 Hac (Browse shelf (Opens below))	Available	H021334

Previous	No cover image available	No cover image available			No cover image available			Next
Previous	HF5415.1255 Bha Personality not included : why companies lose their authenticity and how great brands get it back /	HF5415.1255 Bha Personality not included : why companies lose their authenticity and how great brands get it back /	HF 5415.1255 Gil Capture the mindshare and the market share will follow : the art and science of building brands /	HF 5415.1255 Hac Marketing in context : setting the scene /	HF5415.1255 Hol Cultural strategy : using innovative ideologies to build breakthrough brands /	HF 5415.1255 Raz (The ) Razak Roundtable : creating brand power for countries and companies	HF 5415.1255 Sar Strategic brand management for B2B markets : a road map for organizational transformation /	Next

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