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Capture the mindshare and the market share will follow : the art and science of building brands / Libby Gill

By: Gill, LibbyPublication details: Palgrave Macmillan 2013ISBN: 9781137278517Subject(s): Branding (Marketing) | Business communication - Psychological aspectsLOC classification: HF | 5415.1255

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF 5415.1255 Gil (Browse shelf (Opens below))	Available		H021337

Previous	No cover image available	No cover image available	No cover image available			No cover image available		Next
Previous	HF5415.125 Ols Introduction to business data mining /	HF5415.1255 Bha Personality not included : why companies lose their authenticity and how great brands get it back /	HF5415.1255 Bha Personality not included : why companies lose their authenticity and how great brands get it back /	HF 5415.1255 Gil Capture the mindshare and the market share will follow : the art and science of building brands /	HF 5415.1255 Hac Marketing in context : setting the scene /	HF5415.1255 Hol Cultural strategy : using innovative ideologies to build breakthrough brands /	HF 5415.1255 Raz (The ) Razak Roundtable : creating brand power for countries and companies	Next

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