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Competitive positioning : the key to market success / Graham J. Hooley and John Saunders.

By: Hooley, Graham JContributor(s): Saunders, John APublication details: Prentice Hall 1993Subject(s): Marketing - Management | Strategic planning | CompetitionLOC classification: HF5415.13 | Hoo.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.13 Hoo. (Browse shelf (Opens below))	Available		H004876

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Previous	HF5415.13 Hia. (The) portable MBA in marketing /	HF5415.13 His. Cases in marketing strategy /	HF5415.13 His. Cases in marketing strategy /	HF5415.13 Hoo. Competitive positioning : the key to market success /	HF5415.13 Hut. Business marketing management : a strategic view of industrial and organizational markets /	HF5415.13 Kot. Marketing management : analysis, planning, implementation, and control /	HF5415.13 Kot. Marketing management : analysis, planning, implementation, and control /	Next

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