(The) rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster, John Lee

By: Dempster, CraigContributor(s): Lee, JohnPublication details: J. Wiley 2015ISBN: 9781119059721Subject(s): Internet marketing | Internet advertising | Relational marketing | Social media - Marketing | Customer relationsLOC classification: HF | 5415.1265
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