HELP Learning Resource Centre catalog › Details for: Introduction to advertising & promotion : an integerated marketing communications perspective /

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Introduction to advertising & promotion : an integerated marketing communications perspective / George E. Belch, Michael A. Belch.

By: Belch, George EContributor(s): Belch, Michael APublication details: Irwin 1995Edition: 3rd edISBN: 780256136968Subject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF5823 | Bel.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF5823 Bel. (Browse shelf (Opens below))	Available		H025189
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5823 Bel. (Browse shelf (Opens below))	Available		H003307

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Previous	HF5821 Lan Kleppner's advertising procedure /	HF5821 Mor Advertising and IMC : principles and practice /	HF5821 Ogu Advertising and integrated brand promotion /	HF5823 Bel. Introduction to advertising & promotion : an integerated marketing communications perspective /	HF5823 Shi. Advertising, promotion, and supplemental aspects of integrated marketing communications /	HF5823 Bel Advertising and promotion : an integrated marketing communications perspective /	HF5823 Bel Advertising and promotion : an integrated marketing communications perspective /	Next

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