(The) new rules of marketing and PR : how to use social media, online video, mobile applications, blogs, newsjacking, and viral marketing to reach buyers directly / David Meerman Scott

By: Scott, David MeermanContributor(s): EBSCOPublication details: Wiley 2017ISBN: 9781119362449Subject(s): Internet in public relations | Internet marketingLOC classification: HF | 5415.1265Summary: http://library.help.edu.my/
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