HELP Learning Resource Centre catalog › Details for: Strategic brand management : building, measuring, and managing brand equity /

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan

By: Keller, Kevin LaneContributor(s): Swaminathan, Vanitha | ProQuest LibCentralPublication details: Pearson Education Ltd. 2019Edition: 5th global edISBN: 9781292314990Subject(s): Brand name products - ManagementLOC classification: HD | 69Online resources: HELP eBooks Repository Summary: http://library.help.edu.my/

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Item type	Current library	Call number	Status	Date due	Barcode
eBooks	HELP UNIVERSITY (HU) New Materials Shelf	HD 69 Kel (Browse shelf (Opens below))	Available		EB000457

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Previous	HD69 T54Wei. (The) self-management workshop : helping people take control of their lives and their work /	HD 69 Coo Ongoing crisis communication : planning, managing, and responding /	HD 69 Coo Ongoing crisis communication : planning, managing, and responding /	HD 69 Kel Strategic brand management : building, measuring, and managing brand equity /	HD 69 PMI (The) PMI guide to business analysis /	HD 69 Pra Practice standard for project estimating /	HD 69 Pro Project manager competency development framework /	Next

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