Essentials of services marketing / Jochen Wirtz, and Christopher H. Lovelock

By: Wirtz, JochenContributor(s): Lovelock, Christopher H | ProQuest LibCentralPublication details: Pearson Education Limited 2017Edition: 3rd edISBN: 9781292090061Subject(s): Service industries - Marketing | Business and ManagementLOC classification: HD | 9980.5Online resources: HELP eBooks Repository Summary: http://library.help.edu.my/
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