Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

By: Lehmann, Donald RContributor(s): Winer, Russell SPublication details: Irwin 1997Edition: 4th edSubject(s): Marketing - Management | Marketing - United States - ManagementLOC classification: HF5415.13 | Leh.
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HF5415.13 Leh. (Browse shelf (Opens below)) Available H004927

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