Basic marketing : a managerial approach / E. Jerome McCarthy & William D. Perreault.
Publication details: Irwin 1984Edition: 8th edSubject(s): Marketing - ManagementLOC classification: HF5415.13 | Macc.Summary: Accompanied by: Learning aid.| Item type | Current library | Call number | Status | Date due | Barcode |
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| HF5415.13 Leh. Analysis for marketing planning / | HF5415.13 Leh. Analysis for marketing planning / | HF5415.13 Leh. Analysis for marketing planning / | HF5415.13 Macc. Basic marketing : a managerial approach / | HF5415.13 Macc. Basic marketing : a global: managerial approach / | HF5415.13 Man. Management dilemmas : when marketing becomes a minefield. | HF5415.13 Mar. Marketing management and strategy : a reader / |
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