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From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony.

By: De Chernatony, LesliePublication details: Butterworth/Heinemann 2001Subject(s): Brand name products - Management | Brand name products - Valuation - ManagementLOC classification: HD69 | B7Dec.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HD69 B7Dec. (Browse shelf (Opens below))	Available		H001185

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Previous	HD69 B7Bra Brand culture /	HD69 B7Car. eBrands : building an Internet business at breakneck speed /	HD 69 B7Dec Creating powerful brands /	HD69 B7Dec. From brand vision to brand evaluation : strategically building and sustaining brands /	HD69 B7For Brands laid bare : using market research for evidence-based brand management /	HD69 B7Kap (The) new strategic brand management : creating and sustaining brand equity long term /	HD69 B7Kel Kellogg on branding : the marketing faculty of the Kellogg School of Management /	Next

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